Squid Sighting + Awesome Connection + AWESOME WORK

I tend to overuse the word "awesome", but in this situation I mean it in the full ALL CAPS FOLLOWED BY 17 EXCLAMATION POINTS DEFINITION OF THE WORD!!!!!!!!!!!!!!!!!

OK, since I've front loaded this post with high expectations - I'll just start with the AWESOMENESS!(x17)

Synn Labs is a group of folks in LA who are becoming increasingly well known for making Rube Goldberg sequences for music videos and commercials. Their other projects include installations and sculpture that blend  art, engineering, tech, and cool kid aesthetics. I apologize for the white wash of terms I just listed - but since I can barely understand the tech involved in most of their pieces - I'm just going to leave it at that, post some videos, and trust you to follow the link to their site if you want greater depth.

The video that (I think) started it all:


Synn Lab's most recent video for Google:


What's not to love?

Here come the awesome connections:

1. Deservingly, Synn Labs has been getting a  lot of work, a lot of "buzz", and was recently featured in Fast Company Magazine.

2. I went to school with Hector and Doug from Synn Labs. I know that doesn't give me cool points, but we're friends on Facebook.

3. We're friends on Facebook - so when Hector posted their article in Fast Company - I read it, admired their work, felt very happy for them, and spent a little time watching awesome videos.

4. I got an email last night from a lovely customer who purchased one of our Squid Jackets for her boyfriend last July. She just wanted me to know that her BF was wearing our Squid Jacket in a recent article in FAST COMPANY Magazine!

5. Her BF is Hector, and he's wearing our Squid Jacket!

Small world!